Pay What It's Worth

The initial results are in and it looks like Radiohead's "pay what it's worth to you" sales strategy has been an incredible success.

1.2 million albums sold in the first week, at an average cost of $8. For those of you scoring at home: that's almost $10M in one week... not a bad week.

It'll be interesting to see when the first store opens online facilitating this type of distribution. Seems like a site like that could take an incredibly small percentage of the sale to make it. Having multiple large artists on one site like that could really open the door for small/medium bands to make similar jumps. "We see you're here to buy the new 'My Morning Jacket' album. If you like them why not try the new 'Band of Horses' disc for a couple bucks?"